At Ramsey Solutions I was part of the global website team that managed our CMS platform, created the design system, and was responsible for the company’s global marketing placements.

Through our global planning process we allotted certain spots on top pages of our site to different internal business units. Once placements were agreed upon our team worked with the business unit to create assets that aligned with their branding, as well as the website’s global brand.

Our top placements included the hero banner on the homepage, the hero banner on our e-commerce website’s homepage, our Dave’s Deals email list, and social ads.

When I first started on the team, each business unit created their own assets for the global placements. However, our team took over creation for all global assets since we found that business units did not think globally enough and their placements felt more like ads from a completely separate company.

As the design leader over the marketing side of our team, I was tasked with defining and maintaining what creative for “global RamseySolutions.com” was.