Hey there! I’m Casey.
I am an enthusiastic creative director with over ten years of experience in digital marketing, with a focus on data-driven creative decision making. I excel in leading and mentoring creative teams to innovate and develop result-driven solutions. I thrive best in fast-paced, collaborative, and lively settings.
I am an ENFP (Myers-Briggs), high I (DISC), and an Enneagram 7, which can be best explained by saying I love people and I want to make sure that everyone is having a great time.
I grew up in Upstate New York, went to school in Vermont, worked in Massachusetts, Connecticut, Tennessee, and now I’m back in New York! My household is lovable chaos, with an amazing husband, a silly toddler, two dogs, and a cat (yes, there is hair everywhere).
I’d love to get to know you and hear how we can work together to solve interesting problems!
phone: 585.738.2253
email: caseywaltondesign@gmail.com
linkedin: linkedin.com/in/caseywaltondesign/
Work History
Proctor Gallagher Institute, Remote | October 2024–Present
Creative Lead
Led and executed all creative efforts across design, UX, copywriting, and copyediting, ensuring brand consistency and a cohesive user experience.
Spearheaded a full rebrand, including a brand expression exercise, new core values, mood boards, guidelines, logo refinement, and updated key digital and print assets.
Optimized customer journeys for key programs and webinars, enhancing engagement and conversion rates.
Designed and produced all digital and print marketing and in-person event materials, including web pages, emails, PDFs, social ads, presentations, workbooks, and certificates.
Played a key role in migrating the company’s website to a new platform, including updating branding across critical touchpoints, creating templates and components, and building pages.
Ramsey Solutions, Franklin, TN | August 2017–June 2024
Associate Creative Director
Managed a team of multidisciplinary creatives on the Digital Marketing team by leading and coaching them to meet their career goals and overarching business objectives.
Lead the Digital Marketing Content team and communicated objective progress to stakeholders to increase the weekly email newsletter’s list size and revenue.
Oversaw the branding and photography strategy for the company’s global campaigns in partnership with multiple business units, resulting in multimillion dollar ecommerce revenue.
Ensured consistent visual and content strategy of the website and email platform through regular feedback and review to align with global brand standards and stakeholder expectations.
Presented concepts, strategies, and finished projects to senior leadership for feedback and buy-in.
Associate Design Director
Developed and conducted a monthly training course to empower non-engineers to build web pages using our CMS.
Spearheaded and championed the company’s website accessibility initiative.
Led the optimization of top web pages through user interviews, A/B testing, and prototyping.
Senior Designer
Worked closely with the design system team to migrate sixteen websites into one and maintain a consistent visual experience by creating global components and design tokens.
Created documentation for design processes and placements to help designers create assets more efficiently.
Designer 2
Prototyped, user-tested, and designed a digital onboarding assessment for users.
Designed Ramsey’s weekly educational email newsletter (+1 million contact list)
Created high-conversion digital marketing placements to support company initiatives.
Solutioned the company’s decision to no longer use stock photography in all digital spaces.
Contract Designer
Defined visual style and created assets for the two largest annual revenue-generating campaigns.
Eastern Outfitters, Meriden, CT | June 2015–February 2017
Web Designer
Designed digital assets for three outdoor/active retail brands, including web and email.
Increased conversion rates to support in-store and e-commerce business goals.
Assisted in off-site campaign photo shoots.
Big Voodoo Interactive, Holyoke, MA | December 2013–May 2015
Web Designer
Developed powerful, result-driven online presences for law firms through compelling and creative website design and social media campaigns.
EntreLeadership Summit | 2023
Three day leadership conference designed to refresh, recharge and reenergize business owners and leaders. The conference included sessions from Patrick Lencioni, Brian Buffini, Dr. Jordan Peterson, Malcolm Gladwell, Maneet Chauhan, Alison Levine, Dave Ramsey, and more.
EntreLeadership Master Series | 2022
Four day conference that teaches leaders and business owners how to master some of the most challenging areas of business, such as delegation, strategic planning, compensation, hiring & firing, core values, time management, and decision-making.
EntreLeadership Summit | 2022
Three day leadership conference designed to refresh, recharge and reenergize business owners and leaders. The conference included sessions from Jamie Kern Lima, Jade Simmons, Nick Saban, Patrick Lencioni, Will Guidara, Dave Ramsey, and more.
Ramsey EntreLeadership University | 2019-2023
Monthly leadership training course offered to all team members at Ramsey Solutions that taught leadership the “Ramsey” way, building off the foundational structure taught by the bestselling book EntreLeadership.
Ramsey Solutions Leadership Training | 2020
This was a six month internal leadership training offered to a small group of Ramsey team members who were either new leaders or had shown an interest in leadership. We met once a week to discuss our current book study and to hear from leaders in the building. We read books like Good to Great by Jim Collins, Radical Candor by Kim Scott, Leaders Eat Last by Simon Sinek and more!
Silicon Valley Product Group: Inspired Workshop | 2020
In-person workshop that covered essential best practices for product roles and people, empowered product teams, product discovery, and much more.
HugeIO’s Kanban Training | 2018
In-person workshop that taught the foundational aspects of the Kanban system, which is a unified team workflow that helps teams deliver high results with consistency and efficiency.