Bob’s Stores is a northeastern retail company that specializes in footwear, workwear, teamwear and every day clothing. While working at Bob’s Stores I worked on a team that was tasked with creating all digital assets for them, including website "overhauls," social media assets, email campaigns, and digital coupons. The team was focused on a better user experience and keeping the website up to date with the newest trends, while constantly increasing conversion rates.